Marketing

Digital Marketing Lead

Full Time Permanent

South Wales Jobs

Our client are a Communications Agency based in Cardiff and they are looking for a Digital Marketing Lead to join their team.

Digital Marketing Lead responsibilities:

* Manage the digital marketing initiatives of the Group
* Overseeing the data and insight tools including CRM, Website, Zoominfo, Google Analytics etc
* Devise a follow up strategy using the suite of automation tools we have
* Work with the marketing team to support you in creating content and digital assets
* Track & monitor all website activity
* Plan and deliver an SEO strategy to improve the inbound traffic of the website
* Plan and monitor any paid digital marketing campaigns including PPC and paid social
* Oversee & create email campaigns & newsletter mailings
* Monitor and make best of use of our CRM and the inbuilt marketing tools
* Provide input to the digital marketing needs of our external clients where required
* Assist with Development Director in devising systems that turn the Groups content and marketing plan into lead generation

About You:

* Able to work autonomously and make decisions which are followed through confidently
* Driven to succeed, grow and develop self and the team
* Experience leading and taking ownership of a marketing strategy
* Able to effectively manage multiple ongoing projects and campaigns
* B2B experience beneficial but not essential. Will be dealing with multiple external clients
* Must be hands on and a team player, leading from the front

Acorn Recruitment acts as an employment agency for permanent recruitment

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